Content marketing is about publishing content in a variety of forms, in the channels where your audience spends time so you can address their interests and concerns. Do this right and you’ll attract, engage and convert more prospective buyers on the path to purchase.
Today, companies/brands of all sizes are creating and marketing content for many reasons; to generate and nurture leads, engage and educate audiences, build trust and credibility, advance their industry, and to attract and retain customers. Content is the fuel for demand generation and a full-funnel marketing approach. It enables all the programs that marketing spends time and money to create with the goal of driving awareness, generating demand, and converting prospects to customers.
Check out the channels that are the top focus for UK marketers when it comes to content marketing in 2019:
- The written content/blog is ranked as the top channel that surveyed marketers in the UK reported that they will focus on for their content marketing activities with a rate of 77%.
- SEO is ranked as the second top channel that surveyed marketers in the UK mentioned that they will focus on in their content marketing activities with a rate of 45%.
- Email marketing also listed as a channel that marketers will focus on in 2019 for their content marketing activities with a rate of 42%.
- Videos come next as a channel that surveyed marketers in the UK said they will focus on for their content marketing efforts with a rate of 40%.
A Graph Shows The Top Channels That Marketers Will Focus on For Content Marketing, 2019.