The Most Used Payment Method to Pay for Online Content, 2016 | Ipsos

Digital Marketing Statistics & Metrics

One-Time Payment via Credit Card is the Top Used Method to Pay for Online Content, 2016 | Ipsos

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Credit cards come at the top of payment methods used to pay for online content with a rate of 29% of internet users in Egypt, KSA & UAE who paid once for online content. This method is followed by nearly a third (32%) are using payment options from the operator channel.

It worth to be mentioned that payments organized through mobile operator, for example, SMS and local payment options such as Fawry in Egypt and Sadad in KSA ranks the third place with a rate of 18%.

Ipsos

Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.
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