Digital Marketing Statistics & Metrics

Content Marketers Most Used Content Development Aids, 2019

Digital Marketing | Global

The content strategy is the analysis, creation, publication, and maintenance of useful, appropriate, and current content, developed to meet one or more established goals. While the word “content” is often used today to refer to information developed specifically for a website, it really can apply to any text and supporting graphics created for distribution across any and all channels of a marketing program.

So far a lot of content creation aids used by content marketers in order to support and develop their content to make it more effective to achieve the objectives that the piece of content was created for. Search engine optimization is one of the most used content development aid used by content creators to get efficient keywords related to the topic to be inserted to maximize the benefits of the created piece of content

Take a glance at the most used content development aids, 2019:

  • Search engine optimization is ranked as the most used content development aid mentioned by respondents who manage content strategically with a rate of 77%.
  • Editorial calendar and editorial guidelines are ranked as the second most used content development aid by surveyed content marketers who reported that they manage content strategically with a rate of 72%.
  • Content performance analytics comes at next as a most used content development aid by surveyed content marketers who mentioned that they manage content strategically with a rate of 64%.
  • Customer personas also listed as a used content creation aid by surveyed content marketers who said that they manage content strategically with a rate of 61%.
  • Formal workflow processes also listed as a most used content creation aid by surveyed content marketers that they manage content strategically with a rate of 57%.
Content Development Aids Currently in Use

A Graph Shows The Most Used Content Development Aids, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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