Digital Marketing Statistics & Metrics

81% of UK Marketers Are Using Analytics Tools in Managing Their Content Marketing Efforts, 2018 | CMI

Digital Marketing | UK

There are several digital technologies that UK marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by the UK marketers to manage their marketing content.

81% of the UK marketers are using analytics tools to measure and evaluate their content marketing success, while e-mail marketing technology is ranked as the second used technology with a rate of 78%.

59% of surveyed UK marketers indicated that they are using content management system (CMS) in managing their content marketing efforts, while marketing automation software comes at next with a rate of 46%.

The Top Technologies Used By UK Marketers in Managing Content Efforts

A Graph Shows The Top 4 Technologies That UK Marketers Use to Manage Their Content Marketing in 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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