There are many types of content, each type of content comes with its own strengths and weaknesses. It is reported that there are 72% of people would rather use video to learn about a product or service.
Keep on reading to know more about how to attract your audience with video.
When it comes to YouTube fit in every content marketer’s dream. As it is not only a place to watch cool videos, it is a place we go to learn.
According to Google research, 65% of people use YouTube to help them solve a problem, and 86% of viewers say they use YouTube to learn new things.
YouTube is is a perfect platform for video advertising, there are classic skippable video ads, also there are non-skippable pre-roll ads.
However, if you want to keep things short you need to consider using bumper ads and these are a maximum of 6 seconds and can’t be skipped by the viewer.
Facebook and Instagram are owned by Facebook even though they are different channels.
However, placing a video ad on either channel has to e done through the Facebook Ads Manager platform, and you can build audiences based on gender, age, languages, demographics, interests, and behaviors.
It is reported that, on Facebook and Instagram, video ads and video content in general play, by default, with muted audio. Up to 85% of Facebook Video is watched without audio, so you need to make sure that your video content makes sense with and without sound.
It is important to consider the following tips because video ads work best when you follow these tips: