Digital Marketing Guides & Strategies

How to Attract Your Audience With Video | Wyzowl


There are many types of content, each type of content comes with its own strengths and weaknesses. It is reported that there are 72% of people would rather use video to learn about a product or service.

Keep on reading to know more about how to attract your audience with video.

How to Attract Your Audience Using Video Ads: YouTube

When it comes to YouTube fit in every content marketer’s dream. As it is not only a place to watch cool videos, it is a place we go to learn.

According to Google research, 65% of people use YouTube to help them solve a problem, and 86% of viewers say they use YouTube to learn new things.

YouTube is is a perfect platform for video advertising, there are classic skippable video ads, also there are non-skippable pre-roll ads.

However, if you want to keep things short you need to consider using bumper ads and these are a maximum of 6 seconds and can’t be skipped by the viewer.

How to Attract Your Audience Using Video Ads: Facebook & Instagram

Facebook and Instagram are owned by Facebook even though they are different channels.

However, placing a video ad on either channel has to e done through the Facebook Ads Manager platform, and you can build audiences based on gender, age, languages, demographics, interests, and behaviors.

It is reported that, on Facebook and Instagram, video ads and video content in general play, by default, with muted audio. Up to 85% of Facebook Video is watched without audio, so you need to make sure that your video content makes sense with and without sound.

The Ultimate Guide to Video Ads 2020 | DMC

The Ultimate Guide to Video Ads 2020 | DMC

Top Tips for Video Ads

It is important to consider the following tips because video ads work best when you follow these tips:

  • Make sure to speak directly to your target audience.
  • One of the top tips with any video ad campaign is to keep things short and sweet.
  • It is important to concentrate on giving your audience the broad strokes of the information you need.

The Table of Content of “How to Attract Your Audience With Video Guide”

  • Introduction
  • Why Video?
    • Video Ads
    • YouTube
    • Facebook & Instagram
    • Top Tips
    • Teaser Videos
    • Event Videos
    • Shareable\Viral Video
    • Recruitment Video
  • Types of Video
    • Animated Video
    • Demo Video
    • Interactive Video
    • Live-Action Video
    • Animated Graphics

Number of Pages:

  • 22 pages


  • Free


Wyzowl is a company that creates animated explaining videos, offering a comprehensive content marketing service, Wyzowl is one of the worldwide market leaders in animated explaining video production having created over 1,250 videos, working with largest companies such as TNT, Kodak, Deloitte, LG, Crucial, Seagate, Standard Chartered and more. Also working with a lot of startups, SMEs and with 40+ countries around the world with the majority of their clients are coming from the east and west coast of the USA. As a company, they are extremely customer focused, innovative and creative.


Subscribe for our newsletter!