Digital Marketing Statistics & Metrics

52% of Videos on Facebook Are Landscape Videos

Video Marketing | Global

Facebook video marketing appears steadily on the rise, constantly increasing since 2014, and making up for over 15% of all Facebook content in 2020.

Vertical Facebook videos outperform landscape and square videos in engagement.

In light of that, this post shows you the insights about Facebook videos in 2020 due to its high importance because brands started using more videos from year to year to promote their business.

Without further ado, let’s get started with insights about Facebook videos.

Facebook Videos: Total Videos Posted by Different Account Sizes on Facebook:

As reported, bigger accounts that are typically owned by bigger brands post the majority of Facebook video content with a percentage of 71%.

The chart below shows the total video posted by different account sizes.

52% of Facebook Videos Are Landscape in 2020 | DMC

  • The chart shows that accounts with over 100K fans post video content with a percentage of 71.1%.
  • On the other side, accounts with under 10K fans posts around 11.3% of video content on Facebook.
  • Moreover, accounts with 10-100K fans post 17.6% of video content on Facebook.
  • One plausible reasoning for this division has to do with the differences in resources available to brands.

Vertical Videos Versus Landscape Videos:

Nowadays, landscape videos are the most popular on Facebook, even though they were dropping in popularity in the previous years.

  • However, this year looks like landscape videos go through a comeback.
  • 52% of videos on Facebook are landscape, and that’s 5% more than in 2019.

The figure below shows video format over time (Landscape, vertical, square)

52% of Facebook Videos Are Landscape in 2020 | DMC

According to Socialinsider, vertical videos can generate a higher engagement rate of between 0.10% and 0.17%. In terms of Facebook stats that’s a significant difference.

Here is a chart that shows the most engaging Facebook video format on the platform.

52% of Videos on Facebook Are Landscape Videos 1 | Digital Marketing Community

  • According to the chart, Facebook landscape videos have an average engagement rate of 0.25%.
  • On the other hand, square videos have an average engagement rate of 0.18%.
  • Moreover, vertical videos top the list with a percentage of 0.35%.
  • The median across all video formats is 0.25%.
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