Facebook video marketing appears steadily on the rise, constantly increasing since 2014, and making up for over 15% of all Facebook content in 2020.
Vertical Facebook videos outperform landscape and square videos in engagement.
In light of that, this post shows you the insights about Facebook videos in 2020 due to its high importance because brands started using more videos from year to year to promote their business.
Without further ado, let’s get started with insights about Facebook videos.
As reported, bigger accounts that are typically owned by bigger brands post the majority of Facebook video content with a percentage of 71%.
The chart below shows the total video posted by different account sizes.
Nowadays, landscape videos are the most popular on Facebook, even though they were dropping in popularity in the previous years.
The figure below shows video format over time (Landscape, vertical, square)
According to Socialinsider, vertical videos can generate a higher engagement rate of between 0.10% and 0.17%. In terms of Facebook stats that’s a significant difference.
Here is a chart that shows the most engaging Facebook video format on the platform.