Digital Marketing Guides & Strategies

Video for Social, Part 2: You’ve Made the Video; Now Make the Video Work for You | Wpromote

Social Media Marketing

There’s been an explosion of growth in video on social media in recent years. Video can be a successful investment for brands willing to learn how to use it. But making a video just isn’t enough: what do you do once your creative has been made?

The second part of Wpromote’s Video for Social white paper series will take you through how to use your new video assets to get the most value for your brand.

The guide will teach you also how video can be used across the funnel to build brand awareness, retarget users, and reward potential customers.

The Three Funnel Categories for Video Creation of Social Media

A Figure Shows the Three Funnel Categories for Video Creation of Social Media

Don’t Forget to Check “The First Part of Video for Social Guide” to know how to create video content and boost engagement on social media.

Download the second part of Wpromote’s “Video for Social” guide to learn some innovative strategies and crucial insights, such as:

  • Using Video Across the Funnel: All about the top-, mid-, and bottom-funnel strategies.
  • Understanding Your video KPIs: Know which indicators will matter the most.
  • Implementing Smart Testing: Increase the effectiveness of your video content.
  • Creating a Cross-Channel Brand Story: Help customers engage more with your video content.

Related Guide: 2019 Social Media Image & Video Sizes Cheat Sheet

What’s in the Second Part of “Video for Social” Guide:

  • So You’ve Got Video; Now What?
  • Using Video Across the Funnel
  • Know Your KPIs & Invest in Smart Testing
  • Leveraging Your Video for Cross-Channel, Integrated Success
  • Addressing Concerns About Bandwidth & Resources
  • Putting It All Together

Number of Pages:

  • 9 Pages


  • Free


Wpromote is The Challenger Agency and they specialize in digital marketing and customer acquisition. It loves to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. It also helps larger organizations “think and act like challengers” to stay ahead of the competition. When working with Wpromote you quickly notice that it Make Mondays Suck Less! It has made it its mission to revolutionize Mondays for clients, partners, and employees alike. Its team of 300+ digital marketers breathe in marketing and exhale ROI.

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