Digital Marketing Statistics & Metrics

172 Million Is the Total Unique Mobile Subscribers of West Africa in 2016 | GSMA

Consumer Behavior | Africa

West Africa is one of the world’s fastest-growing mobile regions. Its unique mobile subscribers totaled 172 million in 2016 and it’s expected to reach 220 million in 2020 with a rate of CAGR (6%) in the coming 4 years.

On the other hand, SIM connections totaled 320 million in 2016 with a penetration rate hits 92% and expected also to reach 411 million in 2020 with a penetration rate 103%.

172 Million Is the Total Unique Mobile Subscribers of West Africa in 2016 | GSMA 1 | Digital Marketing Community

GSMA Intelligence

The GSM Association is a trade body that represents the interests of mobile network operators worldwide. Approximately 800 mobile operators are full GSMA members and a further 300 companies in the broader mobile ecosystem are associate members.As part of GSMA, GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. The company's data covers every operator group, network and MVNO in every country worldwide and is considered the most accurate and complete set of industry metrics.
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