Digital Marketing Statistics & Metrics

28% of Consumers Shop Less Often at Retail Stores Because of Amazon, 2017 | PWC

Consumer Behavior | Global

Retail” is a key example of how digital trends had altered the competitive landscape! With retailers around the globe are facing competitors also from around the globe. In average, 28% of the global online shoppers had stated that they “shop less often” at retail stores because they do shop from

This “” effect is very noticeable in Japan with the highest percentage of users shopping “less often” due to “ 

Amzon effect

A Figure Shows The Top Four Countries Where Consumers Shop Less Often at Retail Stores Due to


Market Research

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