The Use of Phones While Shopping by US Gen Z Shoppers, 2017

Digital Marketing Statistics & Metrics

43% of US Gen Z Shoppers Use Their Phones While Shopping for Taking Photos of Products | Euclid

| USA

US Gen Z shoppers use their phones while shopping for general uses like phone calls, texting, email, apps, more than 53% of all shoppers.

  • Also, Gen Z shoppers use their phones while shopping to compare prices online but they look less like to do that than other groups, by a rate of 43% versus 49% of Millennials and 1% of Baby Boomers.
  • 43% of US Gen Z shoppers use their phones while shopping to take photos of products to remember later.
  • 42% of US Gen Z shoppers use their phones while shopping to talk or chat with friends/family about buying options versus 31% of all shoppers.
  • Gen Z shoppers slightly less price conscious than many other groups with a rate of 35% versus 36% of all shoppers.

In what ways do you use your smartphone in stores.

Euclid Analytics

Euclid illuminates identity and behavior in the physical world. Mobile-first customer provides the opportunity to recognize every visitor who walks in the door, understand what drove that visit and retarget to influence a purchase. Marketers from the leading retail and restaurant brands rely on Euclid's data platform to better reach, inspire and serve their customers, increasing their lifetime value in the process. Euclid's growing offline network captures hundreds of millions of monthly visits from over one billion unique devices across tens of thousands of locations.
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