Generally, 3 smartphone purchasers in the US out of 5 have received a retailer text messages and responded by either visiting the retailer, purchasing a product or looking for the product in the store.
46% of smartphone users in the US take an action due to a retailer text message, while 31% of smartphone purchasers visit the website directly as an action for a retailer message.
In terms of purchasing, 28% of smartphone purchasers made a purchase online as a response to retailer messages compared to only 19% of smartphone users.
For more information, kindly check “UPS Pulse of the Online Shopper: The US Mobile Mindset“ full report.
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