Digital Marketing Statistics & Metrics

76% of UX Designers Care More About User Research During the Design, 2017 | UserTesting

Consumer Behavior | Global

The majority of the user research is conducting during the design or prototyping phase (76%) and also before beginning any design or development (72%) because that helps UX designers to refine their concepts quickly before investing in the development.
In addition, companies did more frequent competitive research to understand customer expectations & benchmarking to measure the impact of changes to the customer experience.

76% of UX Designers Care More About User Research During the Design, 2017 | UserTesting 1 | Digital Marketing Community

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