8 of the Top 10 Most Used Apps in the US Owned by Facebook & Google, 2017 | comScore

Digital Marketing Statistics & Metrics

8 of the Top 10 Most Used Apps in the US Owned by Facebook & Google, 2017 | comScore

| USA

Facebook & Google apps are the fastest growing apps. The latest news showed that the Facebook acquisitions reached 70 company, while Google (Alphabet Inc.) owns over than 200 company. These huge 2 empires own 8 of 10 most used apps in the US.

The Facebook attends by 3 apps: Facebook app at the top with a rate of 81%, followed by FB Messenger app with a rate of 68%, and Instagram with a rate of 50%. Google apps attend by 5 apps: YouTube in the second top place of the top list with a rate of 71%, followed by Google search app & Google maps with a rate of 61% & 57% respectively and Google play & Gmail with a rate of 47% & 44% respectively.

Google apps attend by 5 apps: YouTub in the second top place of the top list with a rate of 71%, followed by Google search app (61%), Google maps (57%), Google Play (47%), and then Gmail (44%).

The Snapchat took the same rate as the Instagram (50%) and it worth to say that Google is trying hard to buy it to merge it to its empire.

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Market Research

Comscore is a trusted partner for planning, transacting, monitoring and evaluating media across platforms. Comscore is a powerful third-party source for reliable measurement of cross-platform audiences thanks to the used transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership.Comscore helps the world’s leading businesses to make decisions with confidence by understanding consumer behavior across platforms and solving the most complex challenges in the media ecosystem.
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