There are many digital technologies that Australian marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by Australian marketers to manage their marketing content. 88% of Australian marketers use analytics tools to measure and evaluate their content marketing success, while e-mail marketing ranked as the second used technology with 78%.
68% of Australian marketers use content management system (CMS) in managing their marketing content, and 49% use marketing automation software (automation-focused).
For more information, kindly check the “Content Marketing in Australia 2018“ full report.