Social media is a great focus for Australian B2B marketers, with half of them depend on social media targeting method to improve customer experience and overall effectiveness. 60% of B2B marketers have a documented strategy for content marketing and social media.

In other words, LinkedIn continues to dominate the B2B social landscape, with 88% of marketers are using LinkedIn in developing their content marketing, while Facebook ranked next with a rate of 64%.

A Graph Shows the Most Used Social Media Platforms by Australian B2B Marketers in 2018

For more information, kindly check the “Australian B2B Marketing Research, 2018“ full report.