The top 10 mobile phones and the top 10 Smartphone brands

Digital Marketing Statistics & Metrics

31% of the Actively Used Smartphones in Dec. 2016 Globally Were From Samsung | Newzoo

| Global

In 2016, there were 2.3 billion smartphone users globally which equal 31% of the total population. At the end of 2016, 2.8 billion smartphones were in use in addition to 260 million tablets.

Samsung is the leading smartphone manufacturer with 859 million of all smartphones in use globally with a rate of 31%. Apple ranked the second with 704 million actively used smartphones with a rate of 25.4%. These 2 markets together account for over 56% of the total number of smartphones that are currently in use worldwide. Huawei ranked the third level with only 7.4%.

Most of the Actively Used Smartphones in Dec. 2016 Globally Were From Samsung | Newzoo

                                           A Graph Shows the Top 10 Smartphone Brands Globally in 2016.


Newzoo is the leading provider of market intelligence covering the global games, esports, and mobile markets. It provides its clients with an extensive range of solutions, including consumer insights, device and app data, market sizing and forecasting, custom research, and bespoke advisory services. Newzoo works with many of the biggest global entertainment, technology, and media companies, along with many top consumer brands. Newzoo is headquartered in Amsterdam with offices in San Francisco and Shanghai and partner offices in six other cities around the world.

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