Digital Marketing Statistics & Metrics

Africa Is the 2nd Region of Mobile Unique Subscribers in 2016 | GSMA

Mobile Marketing | Africa

The number of mobile unique subscribers in Africa reached 557 M by the end of 2015 with penetration 46% and it is expected to reach 725 million in 2020 with 6% average annual growth between 2015 and 2020, that makes Africa the second largest region behind the Asia Pacific.

Mobile broadband subscribers in the region reached 28% by the end of 2015, and it’s expected to be tripled over the next five years to reach almost 60%.

Africa Is the Second Largest Region of Mobile Unique Subscribers 2016 GSMA

                                                                                       Figure Shows Mobile Insights in Africa.

GSMA Intelligence

The GSM Association is a trade body that represents the interests of mobile network operators worldwide. Approximately 800 mobile operators are full GSMA members and a further 300 companies in the broader mobile ecosystem are associate members. As part of GSMA, GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. The company's data covers every operator group, network and MVNO in every country worldwide and is considered the most accurate and complete set of industry metrics.

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