Digital Marketing Statistics & Metrics

Asia Pacific Region Owned the Largest Unique Mobile Subscribers Number 2017 | GSMA

Mobile Marketing | Africa

At the end of 2016, 65% of the world’s population had a mobile subscription, a total of 4.8 billion unique mobile subscribers. The total is set to reach 5 billion in mid-2017.

As shown in the below indicator, the Asia Pacific region has the highest number of unique mobile subscribers, followed by Latin America, Sub-Saharan Africa & MENA region.  The Asia Pacific will add around 571 million unique subscribers, representing two-thirds of new subscriber growth globally over the next 4 years.

Annual subscriber growth in Sub-Saharan Africa the world’s most under-penetrated region is expected to be 6.2%.

Asia Pacific has Always Been the Region with the Largest Unique Internet Subscribers Number, Q1 2017 GSMA

A Graph Shows The Unique Subscribers by Region.

GSMA Intelligence

The GSM Association is a trade body that represents the interests of mobile network operators worldwide. Approximately 800 mobile operators are full GSMA members and a further 300 companies in the broader mobile ecosystem are associate members. As part of GSMA, GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. The company's data covers every operator group, network and MVNO in every country worldwide and is considered the most accurate and complete set of industry metrics.

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