/ Indicators / 31% of Total Monthly Purchases Made via Mobile Devices in 2016 | iab & on device
31% of Total Monthly Purchases Made via Mobile Devices in 2016 | iab & on device
Nearly 75% of mobile internet users have purchased a product or service via their mobile devices in the past 6 months. About one-third of total monthly purchases made via mobile devices including smartphone & tablet, while 44% of total monthly purchases made over the phone via a voice call.
A Figure Shows The Most Used Device in The Online Purchasing Process.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.