Digital Marketing Statistics & Metrics

Almost Half of Mobile Owners Globally Spend +3 Hours on Their Mobiles Each Day in 2017 | iab

Uncategorized | Global

22% of smartphone owners around the whole world use their mobile devices every 5 minutes, while 63% do so every 30 minutes or more. Also, 22% of smartphone users spend more than 6 hours using their mobile device each day, compared to 49% who do so for 3 hours per day.

Asia Pacific region has the highest average time spent on mobiles with a rate of 54%, followed by North America with 51% and then South America with 50%.

On another side, Brazil has the highest rate of people who use their mobile devices for more than 6 hours a day with a rate of 38%. This is followed by China with 31% and then Argentina with 29%.

Almost Half of Mobile Owners Globally Spend More Than 3 Hours on Their Mobiles Each Day in 2017 | iab

Graph Shows the Average Time Spent on Mobile in Each Region Surveyed in 2017.


The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.


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