Digital Marketing Statistics & Metrics

Convenience is Ranked as The Most Important Mobile Shopping Driver by Australian Digital Buyers at a Rate of 41%, 2017 | PayPal

Uncategorized | Australia

Mobile commerce has been growing almost exponentially in the last few years, triggered by the ubiquity of mobile devices, such as smartphones and tablets, coupled with high-speed internet. The consumer’s engagement in online transactions with sellers using mobile devices differs from traditional or electronic commerce due to the potential for location-specific real-time transactions and the unique attributes of mobile devices.

Take a glance at the top Australian online shopper’s drivers for mobile shopping:

  • Convenience is the most important mobile shopping driver at a rate of 41%.
  • Ease of use is ranked as the second important mobile commerce driver at a rate of 30%.
  • More online shopping options come at next as an important mobile commerce driver at a rate of 17%.
The Main Drivers for Mobile Shopping via Mobile Devices, 2017.

A Graph Shows The Main Drivers for Mobile Shopping via Mobile Devices, 2017


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