There are various content types that help organizations to achieve specific objectives,

Social media posts are ranked as the top type of content that Australian marketers use with a rate of 56%, while 46% mentioned that they are using case studies as an effective type in helping their organizations to achieve their goals.

The pre-produced videos are ranked with a rate of 43% as an effective content type that supports organizations in achieving their objectives.

A Graph Shows The Most Effective Types of Content That Australian Marketers Use.

For more information, kindly check the “Content Marketing In Australia, 2018“ full report.