Digital Marketing Statistics & Metrics

44% of Australian Online Shoppers Said That They’d Be More Likely to Purchase Online if They Could Virtually See What an Item Will Look Like on Them First, 2018 | Paypal

Uncategorized | Australia

Augmented reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality is experiencing tremendous growth, and many real-world applications are enhancing today’s products and services. Augmented reality is a high priority for Australian consumers with 51% of mobile shoppers saying they’d like to see more online retailers offer AR on their websites.

Take a glance at Australian online consumer attitudes:

  • 44% mentioned that they are more likely to purchase online if they could virtually see what an item will look like on them.
  • 39% indicated that being able virtually to try on products would reduce the number of returns.
  • 35% of surveyed Australian shoppers said that being able to virtually try on fashion items would make online shopping more fun.
Augmented Reality is a High Priority for Australian Consumers 2018.

A Graph Shows The Australian Online Consumers Attitudes.


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PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, PayPal Smart Connect or account balances, without sharing financial information. PayPal becomes a global leader in online payment solutions with more than 203 million accounts worldwide. Available in 202 countries and 25 currencies around the world, PayPal enables global e-commerce by making payments possible across different locations, currencies, and languages. Located in San Jose, California, PayPal was founded in 1998.

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