Mobile technology’s advances allow online shoppers to shop anywhere at any time, including in-store. The way they research products, comparison shop and ultimately buy have all been transformed. However, it’s not enough to know that consumers are increasingly using mobile. Retail brands have turned their attention to interacting with consumers in democratized and distributed channels such as social, messaging, browser, and marketplace platforms. Mobile is the vehicle for shoppers to not only engage but also to transact with brands regardless of where they discover them.
Take a glance at the Chinese & Global online shopping frequency of using mobiles\smartphones: