Chinese Shoppers Are More Likely to Write a Product Review After a Purchase


Chinese Shoppers Are More Likely to Leave Comments or Reviews After a Purchase, 2016 | iab

Consumer Insights | China

Chinese shoppers exceed Americans in interacting online as 90% of online shoppers in China have left a comment or review online after making a purchase, compared to 69% in the US.  Most of these reviews for both of shoppers are written on an online shopping site/app that carries many products and brands.


The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.


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