Digital Marketing Statistics & Metrics

The Important Goals of Communications For Organizations, 2019

Digital PR | Global

Communications are an integral part of the organizational process as the flow of communication up to and down the organizational hierarchy has its effects on efficiency, decision- making and morale of organizations. Communication strategies are common in the business world, where they are used as part of a business plan, detailing how to communicate with various groups of people. A single business may have multiple strategies for different categories of people, such as clients, investors, competitors or employees. Some companies even have an internal communication strategy for communicating within the business itself. These strategies are used to determine things like what information to share with the clients or investors, as well as how that information should be presented.

Take a glance at the most important goals of communications for organizations a year ahead from CEOs point of view, 2019:

  • Selling products and services is the most important communication goal for organizations by surveyed CEOs with a rate of 44%.
  • Differentiating brand from the competition is ranked as the second most important communication goal for organizations by surveyed CEOs with a rate of 39%.
  • Marshaling data & analytics to gain insight into opinions, issues and trends come next as an important communications goal by surveyed CEOs with a rate of 12%.
  • Defending brand when it is under attack from outside forces also listed as an important communication goal for organizations by surveyed CEOs with a rate of 4%.
Important Communication goals for organizations in a year ahead 2019

A Graph Shows The Most Important Communication Goals For Organizations in The Year Ahead, 2019.

USC Annenberg Center for Public Relations (CPR)

Located in Los Angeles at the University of Southern California, the Annenberg School for Communication and Journalism is a national leader in education and scholarship in the fields of communication, journalism, public diplomacy, and public relations. With an enrollment of more than 2,200 students, USC Annenberg offers doctoral, master's and bachelor's degree programs, as well as continuing development programs for working professionals across a broad scope of academic inquiry. The school's comprehensive curriculum emphasizes the core skills of leadership, innovation, service, and entrepreneurship and draws upon the resources of a networked university located in the media capital of the world.


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