Communications are an integral part of the organizational process as the flow of communication up to and down the organizational hierarchy has its effects on efficiency, decision- making and morale of organizations. Communication strategies are common in the business world, where they are used as part of a business plan, detailing how to communicate with various groups of people. A single business may have multiple strategies for different categories of people, such as clients, investors, competitors or employees. Some companies even have an internal communication strategy for communicating within the business itself. These strategies are used to determine things like what information to share with the clients or investors, as well as how that information should be presented.
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