The scalability of Organization’s content-related efforts, 2018

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The Scalability of Content-Related Efforts, 2018 | CMI & ICC

| Global

The scalability of organization’s content efforts is one of the most important priorities, marketers who manage their content as a business asset not only give their customers a better experience, but they also feel less stress because they have the systems and processes to create content in a scalable way.

69% of surveyed marketers reported that they have some systems in place, but there is a lot of manual work, while 22% mentioned that they do things ad-hoc or only in a special or immediate purpose.

Only 9% of marketers indicated that they have developed a completely systematic approach to produce, manage and distribute content.

 

A Graph Shows the Scalability of Organization’s Content-Related Efforts, 2018.

For more information, kindly check the “Content Management & Strategy Survey, 2017” full report.

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