How cryptocurrency holders are discovering brands in a business-to-business context, Cryptocurrency holders are more trend fixated than other investors, which influences how they come across new brands.
In absolute terms, search engines, followed by recommendations from colleagues and contacts are the most important sources.
This is typical, although cryptocurrency holders’ use of search engines is much higher than other asset holders which suggests a more proactive approach to brand discovery.

Take a glance at the most used channels by cryptocurrency holders for discovering brands to purchase items for their businesses or departments, 2019:

• Search engines are ranked as the most-used channel by surveyed cryptocurrency holders for discovering brands to purchase items for their businesses or departments with a rate of 41%.
• Recommendations from colleagues or business contacts are ranked as the second most-used channel for discovering brands by surveyed cryptocurrency holders when it comes to purchasing items for their businesses or department with a rate of 29%.
• Direct contacts from brands representatives such as email, call or social media are also listed as used channel for discovering brands by surveyed cryptocurrency holders to purchase items for their businesses or departments with a rate of 26%.
• Endorsements from industry experts come at next as a brand discovery channel used by cryptocurrency holders for purchasing items for their businesses or departments with a rate of 25%.

A Graph Shows How Cryptocurrency Holders Are Discovering B2B Brands For Purchasing Items For Their Business or Departments, 2019.