Digital Marketing Statistics & Metrics

Increasing in The Conversion Rates is The Most Important Benefit of Investing in a Mobile Application at a Rate of 62%, 2017 | ShopGate

Uncategorized | Global

A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. Applications can further save users’ time by storing their preferences and using them to take proactive actions on users’ behalf. Businesses are using mobiles apps to improve their work functionalities. The aim of a mobile app is to seamlessly connect and interact with customers, making it an effective tool for the modern business. It is the most affordable and effective way to reach out to customers these days.

Take a glance at the most important benefits of investing in a mobile application:

  • Increase in conversion rate is the most important benefit of investing in a mobile app with a rate of 62%.
  • Better customer engagement is ranked as the second important benefit of investing in a mobile app at a rate of 56%.
  • Increase in customer retention comes at next as an important benefit of mobile applications at a rate of 52%.
The Most Important Factors Of Investing in a Mobile Application, 2017.

A Graph Shows The Most Important benefits of Investing in a Mobile Application, 2017.


Shopgate is the leading mobile commerce platform. Shopgate develops customized native apps optimized for mobile web, iOS, and Android, to help online shops increase conversion rates, customer retention and revenue. Shopgate apps include cutting-edge technology features such as a mobile checkout, mobile coupons, push notifications, QR scanners and a revolutionary ad scanner for images.

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