Via pulled reactions data for over 67,000 Facebook posts from 100 brands across 10 verticals, one year later after Facebook reactions appeared, found that a high number of “Angries” emotions in response to status messages 4× as frequently as links.

When diving into these, found that brands get the “Angries” when it announces at the last-minute changes or apologizes for product failures.

The data also showed that video posts were the most likely to receive the highest percentage of “Loves” and “Wows”.