Social ROI isn’t just about assigning dollars to social media, it’s about answering the next order questions. How marketers connect social engagement to site traffic, conversion, customer lifetime value, and loyalty?
Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify and optimize performance.
Take a glance at how social marketers measure the ROI of their social media advertising:
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