Digital Marketing Statistics & Metrics

Mobile Penetration in MENA Region Totaled 59% in 2016 | GSMA

Consumer Behavior | Africa

In the MENA region, mobile penetration totaled 59% in 2016, and it’s expected to hit 62% by 2020. Smartphone adoption also totaled 46% in 2016 and it’s expected to reach 64% by 2020.

On the other hand, the mobile ecosystem had contributed an estimated $ 200 billion that represented about 4.1% of the total MENA GDP (Gross Domestic Product); with this contribution, the mobile ecosystem had an economic contribution equal to that of the whole digital ecosystem as estimated by Mckinsey.

Mobile-Economy - MENA

A Figure Shows The Mobile Economy Industry Insights in The MENA Region.

GSMA Intelligence

The GSM Association is a trade body that represents the interests of mobile network operators worldwide. Approximately 800 mobile operators are full GSMA members and a further 300 companies in the broader mobile ecosystem are associate members.As part of GSMA, GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. The company's data covers every operator group, network and MVNO in every country worldwide and is considered the most accurate and complete set of industry metrics.


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