Small Mobile Device Screen is The Main Obstacle For Irish Online Shoppers to Make Purchases Through Their Smartphones at a Rate of 45%, 2017 | PWC
Uncategorized | Ireland
Mobile commerce is growing rapidly fast, Mobile devices play a key role in customer interactions and an increasing number of transactions, including commerce. The rise of mobile has been exponential in recent years and mobile impacts but also continues to drive many evolutions and trends in marketing think about mobile content marketing or mobile email marketing, usability, user experience, the customer experience.
Take a glance at the mobile shopping barriers by Irish online shoppers:
- The screen is too small is ranked as the first mobile shopping obstacle at a rate of 45%.
- Mobile websites are not easy to use is ranked as the second mobile shopping barrier with a rate of 28%.
- Lack of security of mobile websites comes at next with a rate of 24%.
A Graph Shows The Irish Mobile Shopping Barriers, 2017.
PwC
Market Research
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