Digital Marketing Statistics & Metrics

40% of German Online Users Are Using Their Desktop Only to Access Online Banking Services, 2018 | ComScore

Uncategorized | Global

The internet banking solutions is the most used electronic channel nowadays by various banking clients, not having the necessity to go to the bank and handle daily operations.

In terms of the most devices used by consumers to access online banking services in Europe, 40% of German online users are using desktop only to access online banking services, while comes at next french online users with a rate of 25%. Spanish online users are accessing online banking services via multi-platforms with a rate of 48%, then comes at next UK users with a rate of 45%.

The Most Devices used to access online banking services In Europe. 2018.

                                  A Graph Shows How Consumers Are Accessing Online Banking Services.

Comscore Inc.

Market Research

Comscore is a trusted partner for planning, transacting, monitoring and evaluating media across platforms. Comscore is a powerful third-party source for reliable measurement of cross-platform audiences thanks to the used transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership. Comscore helps the world’s leading businesses to make decisions with confidence by understanding consumer behavior across platforms and solving the most complex challenges in the media ecosystem.
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