Digital Marketing Statistics & Metrics

Offering Discounts Is the Key Driver for 71% of US Consumer to Complete Their Holiday Purchases, 2017 | Kibo

Uncategorized | USA

Many of US shoppers abandon their shopping cart before finalizing a purchase. But why they are doing so? This may return to the extra costs of shipping, taxes and fees, creating an account or any other reason.

The important thing here is what makes shoppers complete their purchases after abandoning a cart. 71% said that they would complete their purchase if offered a discount and 69% said they would do so if they were simply offered free shipping. Another 47% would be affected by free gifts and only 35% with future discounts.

What Makes US Consumers Complete Their Purchases After Abandoning

Graph Shows the Key Drivers Make US Shoppers Complete Their Purchases, 2017 – Kibo


Established in 2015, Kibo is a leading omnichannel commerce platform for retailers and branded manufacturers with over 800 customers fulfilling orders in 75 countries. The company provides cloud commerce solutions inspired by its clients' needs and designed to empower their teams.The Kibo platform can scale as clients grow their business while maintaining a low cost of ownership and faster time to market than other solutions. Kibo enables sellers to reach higher peaks of sales and customer loyalty.


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