In a way to measure online shopping behavior in the Middle East, especially in KSA, UAE, Qatar, Kuwait, Oman, and Lebanon, results show the following: 42% of internet users surveyed use the internet for shopping, 87% of them are satisfied with their online shopping experience, and more than half of them prefer to buy from …
In Saudi Arabia, there’s a flair for online shopping as some of the tops searched brands. “Think With Google” shows the top searched brands in KSA which include international e-commerce sites. Travel sites also exist at the top of minds such as flying and Saudia Airline. Also, Toyota Fortuner is one of the top 10 …
Across the last 4 years in the middle east, using the Facebook platform drop limited in 2016 to be 82%, from 89% in 2014. The twitter platform also reduced by 2016 to be 28%, after fall-off from 45% in 2013. But Instagram doubled 5 times by 2016 to be 30%, after 6% in 2013. This …
Only 22% of marketers aren’t using marketing automation, while about 78% of them use the marketing automation features with different rates of usage. At the end of the spectrum, only 4% of marketers are making high use of marketing automation features.
US and Canada represented half the Facebook revenues during Q3 2016 by $3,560 million. The total revenues of the quarter announced by the facebook which reaches $ 7,011 million and the rest of world revenues are $3,451 million.
Facebook penetration has declined since 2013 with rate 47% in 2013 vs. 22% 2016), While Instagram’s is increasing (34% in 2013 vs. 60% 2016). The chart shows that only one in five Qataris use Facebook, fewer than any other nationality. Qataris are more likely to use Snapchat than Facebook. 55% of Qataris use Snapchat – …
By the end of 2016; 53% of the world’s population (3.9 billion) are not using the Internet. Europe had the lowest offline rate with only about 21% of Europeans are offline. While Africa had the highest offline rate with almost 75% of the African people aren’t using the internet. Egypt is among the Arab state’s group with …
Content marketing is the top-rated digital marketing techniques for 2017 with a rate of 20.3%. Big data, which include market and customer insight and predictive analytics, comes at the second level with 20.2%. Marketing Automation, which includes CRM, behavioral email marketing and web personalization comes with a rate of 10.3%.
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