Digital Marketing Statistics & Metrics

22% of Qataris Use Facebook, While 55% Use Snapchat in 2016 | Northwestern University in Qatar

Social Media Insights | Qatar

Facebook penetration has declined since 2013 with rate 47% in 2013 vs. 22% 2016), While Instagram’s is increasing (34% in 2013 vs. 60% 2016).

The chart shows that only one in five Qataris use Facebook, fewer than any other nationality.  Qataris are more likely to use Snapchat than Facebook.

55% of Qataris use Snapchat – the highest Snapchat penetration rate across all countries surveyed – while using Facebook is very low. However, majorities of Arab, Asian, and Western expatriates in Qatar use Facebook (67% Arab expatriates, 70% Asian expatriates, 60% Western expatriates).


                                      A Graph Shows Facebook & Snapchat Usage.

Northwestern University in Qatar


Founded in 2008 in partnership with Qatar Foundation, Northwestern University in Qatar draws from its parent organization, Northwestern University (Evanston, Illinois, USA). NU-Q is one of the top 20 universities worldwide by the Times Higher Education World University Rankings and the 11th in the United States by US News & World Report.NU-Q provides a framework through which students explore the world to shape their future and provides excellent preparation for a career anywhere in the world.


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