Digital Marketing Statistics & Metrics

The Use of Marketing Automation in 2017 | Smart Insights

Digital Marketing | Global

Only 22% of marketers aren’t using marketing automation, while about 78% of them use the marketing automation features with different rates of usage. At the end of the spectrum, only 4% of marketers are making high use of marketing automation features.

A Graph Shows The Usage of Marketing Automation Features, 2017.

A Graph Shows The Usage of Marketing Automation Features, 2017.

Smart Insights

Founded in 2009, Smart Insights is a publisher and learning platform that helps members plan, manage and optimize their marketing using their downloadable planning templates, guides and interactive learning tools. Smart Insights' passion is to help individuals improve their careers by applying the latest digital marketing techniques so their businesses can get better results from their digital marketing. Smart insights also offers free membership giving members downloads of free sample templates and guides, get regular newsletter updates on best practices and the options to use our interactive capability graders and personalized learning plans.

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