Digital Marketing Statistics & Metrics

In the Middle East, 13% of online shoppers are cross-border shoppers, and 46% of them are shopping domestically and cross-border, while only 41% of shoppers stated that the shop only from domestic sources. These figures show how many shoppers find a limited selection in local online stores; this is why they prefer cross-border e-commerce. Latin Americas‘ online …

The major of national internet users in the Middle East region are using Facebook with a rate of 82%  in 2016; Whatsapp is used with a rate of 77%. And only 30% of online users in the region are using Instagram. Twitter Usage has decreased in 2016 to be 28% among 40% in 2015.

Facebook is the top preferred advertising platform in MENA  in 2016 with rate 92%, followed by Instagram with rate 62% and then YouTube which takes only 38% of the capital of advertising platforms. Snapchat came at the last order with rate 8% only.

The gross domestic product (GDB) in Egypt reached 301 billion dollars in 2016, and that’s having effects on digital attitudes in the country. The Egyptian adult population reached 56 million individuals. Total unique mobile subscribers in the Egyptian market divided by the total population reached 60% in 2016.

The number of Egyptian mobile internet subscriptions increased slightly by the end of July – September 2016, as it reached 26.18 after 25.04 million in July – September 2015. The number of Egyptian USB Modem subscriptions decreased to be 3.37 million subscriptions by the end of July – September 2016 compared to 4.00 million subscriptions …

The proportion of internet users in Arab States reached 41.6%, while The proportion of internet users in Africa, including Morocco and South Africa, reached 25.1% by the end of Q2 2016.

The growth in internet usage in The Middle East region reached 73% in 2015, compared to 44% in 2010. 87% of internet users in the Middle East are aged between 15 and 24 years, while 51% of MENA internet users are aged more than 45 years.

Looking up for product information always comes at the top of information that consumers search for no matter the category. As its rate is 63% in travel products or services category, 60% in the electronics category, and 54% in beauty and personal care product. Checking or comparing prices and searching for deals, promotions or coupons …