Digital Marketing Statistics & Metrics

Facebook Is the Most Used Platform for Ads in MENA 2016 | OMD

Social Media Insights | Middle East

Facebook is the top preferred advertising platform in MENA  in 2016 with rate 92%, followed by Instagram with rate 62% and then YouTube which takes only 38% of the capital of advertising platforms. Snapchat came at the last order with rate 8% only.

Facebook Is the Most Platform Used for Advertising in MENA 2016, OMD

A Graph Shows The Most Used Social Media Platform in MENA.

Optimum Media Direction (OMD)

OMD is a global marketing communications company, the largest and most awarded marketing communications company in the world. As a part of the Omnicom Group, OMD represents $42.3 billion global clouts, 100+ countries, 140+ offices, and 11,000+ employees. Recognized for its global footprint, strategic integration, and creative innovation, OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD works with world-class companies including Renault, PepsiCo, Liberty Global, and The Walt Disney Company.


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