Digital Marketing Statistics & Metrics

Primary Online Shopping Activities in 2016 | Nielsen

E-Commerce & Retail | Global

Looking up for product information always comes at the top of information that consumers search for no matter the category. As its rate is 63% in travel products or services category, 60% in the electronics category, and 54% in beauty and personal care product.

Checking or comparing prices and searching for deals, promotions or coupons also come at the second level, as 52% of consumers checked or compared prices, and 46% searched for deals or coupons.

Primary Online Shopping Activities 2016_Nielsen

A Figure Shows The Primary Online Shopping Activities.


Market Research & Data Technology

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. Nielsen has operations in over 100 countries, covering more than 90% of the world's population.

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