Clothing or apparel, footwear and accessories come at the top preference categories for cross-border purchase with a rate of 46%, followed by electronics such as computers, tablets, and mobiles with a rate of 29%, then travel and transportation with a rate of 25%.
The majority of MENA internet users access the internet in the Arabic language, and also the highest rate occurred for users aged 45 and more, but anyway there is a simple difference between their ages. About the English language, youth is more likely to use the English language to access the internet, as 43% of …
More than 75% of the Middle Eastern online shoppers prefer online large global stores such as Amazon or eBay when they purchase Cross-Border, while almost half of them doesn’t care about if the online retailer is based overseas or not. In Africa, there is a convergence between online shoppers who prefer large global stores and …
Over two-thirds of Saudi smartphone users online for over two hours a day. That made the mobile a true mass media form and offers marketers the reach and frequency of exposure required to build brand awareness. 27% of smartphone users research products or services to buy on their mobile phone and 77% have purchased a …
Emirates achieved the highest use of YouTube among the MENA region countries, that 81% of the UAE internet users use YouTube in 2016, while Tunisia achieved the lowest average of usage (only 26%). Lebanon and KSA almost the same average of YouTube usage, both of them show that 67% of internet users are using YouTube. …
Between January and December 2016, Facebook in Egypt came at the top according to the social buzz rankings of most positively perceived internet brands. With Egypt constituting the largest Middle East fan-base on Facebook with 27M users and growing – the social media giant looks to be continuing to maintain a positive affinity with consumers. …
The share of the digital talent workforce in the Middle East is only 1.7%, which equivalent less than half of the United States share. Kuwait achieved the highest share in the Middle East with a rate of 2.2%, followed by the United Arab Emirates with a rate of 2%, then Egypt with a rate of …
Mobile broadband subscribers in KSA have decreased to reach around 25.25 M subscribers in Q3 2016 after 33.4 M subscribers in 2015 with a penetration rate of 105.9%. Standard mobile subscriptions also decreased to be 12.60 M by the end of Q3 2016 after 13.2M in 2015. This decreasing returns to the new fingerprint requirement …
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