More than 75% of the Middle Eastern online shoppers prefer online large global stores such as Amazon or eBay when they purchase Cross-Border, while almost half of them doesn’t care about if the online retailer is based overseas or not.
In Africa, there is a convergence between online shoppers who prefer large global stores and online shoppers who wouldn’t feel comfortable when making purchases from a foreign website that is not in their own language.
A Graph Shows What Middle East Consumers Prefer.
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