The important change in digital media is the growth of news accessed via social media channels like Facebook, Twitter, Snapchat & Instagram, News has become an important part of the Facebook mix over the last year, Not just accessing to news via social media, the sample shows indicators coming to depend on it for direct …
17% of companies respondents said optimizing the customer experience is their biggest opportunities in 2016, while social marketing is the biggest opportunity for agencies. Creating compelling content for digital experiences comes at the same rank as the biggest opportunity in 2016 for both agencies and companies with a rate of 15%.
When marketers surveyed asked about “what their biggest challenges when using social networks”, measuring ROI, connecting the dots between social media and broader marketing goals, and securing budget & resources for social were the top three challenges that face them. An important thing to be noticed that there is a gap between the challenge of …
Daily time spent on social networking has increased to reach an average of 1 hour and 58 minutes per day on social networks and messaging. Almost 1 in every 3 minutes spent online, 32% of this time are spent on social networking, and 14% of the time is spent on online TV.
The majority of Middle East internet users are listening to music online, while only a very few numbers of them pay to listen to music online. Tunisia as the highest rate of nations who listen to music online and Qatar has the lowest percentage. Egypt has the lowest rate of nations who pay for listening …
Facebook revenue totaled 8.809$ million in Q4 2016, compared to 5.841$ million in Q4 2015. US and Canada continue as the leader of Facebook revenue in all quarters. Facebook revenue in the US and Canada reached 4.565$ million in Q4 2016, followed by Europe with 2.065$ million and then Asia-Pacific region with 1.349$ million.
Across North America; 78% of B2B marketers surveyed have a content marketing strategy, 41% of them said that they have a content marketing strategy but it isn’t documented, while 37% of them have a documented content marketing strategy. 17% of B2B marketers surveyed don’t have a content marketing strategy in place but they plan to …
Facebook daily active users (DAUs) totaled about 1.23 billion on average for December 2016, an increase of 18% year-over-year. The highest number of Facebook daily active users are in Asia -Pacific, as they reached 396 million users in Q4 2016. On the contrary of that, US and Canada achieved the lowest number of daily active users
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