Among the most engaged of all Twitter accounts, the British video blogger “Dan Howell” grabbed the top of most engaged Twitter accounts in 2016, with over than 3 million of activities. “Ed Sheeran” ranked at the second place, by an increasing rate of 19% than 2015, while “Manchester United” engaging rate decreased with -1%, at the …
The US e-commerce market continues to grow at a slight rate year-over-year as consumers take advantage of various channels for online orders across product categories. According to the US Department of Commerce, the US e-commerce sales reached 8.4% of the total retail, which totaled $101 billion in Q3 2016.
Females are much more likely than males to use social media to find news with a rate of 38%, while males rate are 29%. On the other side, females are less likely to go directly to a website or app but males are the opposite by rate reached 42% to 34% females.
In the MENA region, mobile penetration totaled 59% in 2016, and it’s expected to hit 62% by 2020. Smartphone adoption also totaled 46% in 2016 and it’s expected to reach 64% by 2020. On the other hand, the mobile ecosystem had contributed an estimated $ 200 billion that represented about 4.1% of the total MENA …
The frequency of purchasing online across the European markets surveyed is more monthly in cadence with the exception of the UK, where 39% purchase weekly. Ireland gripped the second space of weekly frequency of purchasing online with a rate of 26%, followed by Turkey (25%).
The majority of internet users surveyed (94%) have access to desktop or laptop, followed by a rate of 80% for smartphones. Tablets come at third place with a rate of 55%, and it is expected to be fewer than 165 million units, down by about 10% from the 182 million units sold in 2016.
There was a time not too long ago when digital marketing was all about advertising and “push” messaging.. e.g., online ads, promotional emails & sales campaigns not anymore. In these days, nearly a third of marketer’s (29%) say content marketing will be one of their top 3 most important activities in the coming year. Coming …
The total Facebook revenue increased to reach 8.809$ million in Q4 2016, compared to 5.841$ million in Q4 2015. Mobile advertising achieved revenue more than payments and other fees, as mobile advertising revenue represented around 84% of advertising revenue for the 4th quarter of 2016 which equivalent 8.629$ million, up from around 80% of advertising …
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