Social media marketing holds 41% of Indian Marketers budget in 2016, followed by 25% for search marketing, then 15% for email marketing. Social media marketing also tops the list of marketing activities being planned for 2017, followed closely by email marketing and search marketing.
US paid search spending growth increased by +1% to record 15% in Q1 2017. Google search ad. spending in the US also grew by the same rate (+1%) to reach 21% during the same period, up from 20% in Q4 2016. It worth to be mentioned that there were several Google initiatives in the last …
Although online publishers allowed to reach more people than ever before, the hardest hit for the publishers who depend on digital advertising revenue, which was the rise of ad-blocking that allows the user to block adverts on the internet. Ad-blocking is running at between 38% (Poland), 24% in the US, & 21% in the UK, …
Globally, digital advertising sales (display, video, search & social) grew by +17% to $178 billion in 2016. Mobile advertising also grew by +48% in 2016 to reach $80 billion, or 45% of total digital advertising revenue, and it is expected to keep growing to hit $215 billion, or 72% of total digital budgets.
The number of mobile subscriptions in Egypt totaled 97.79 million subscriptions; 28.652 millions of them are mobile internet users. That means that the proportion of mobile internet users estimated with 29.30% of the total mobile users in Egypt as of December 2016.
The nine large US social networks – Facebook, YouTube, Twitter, Instagram, Google+, Tumblr, Pinterest, LinkedIn, and Snapchat – used by major Interbrand 100 and Fortune 500 companies to reach their target audience. The number of people who sign in each month for each of these networks provides context into why brand interest is so high. …
Around 15% of internet users in the Arab world said that they provide false personal information on social media. Facebook, Google+ and other Multi-purpose platforms contain around 40.4% of this false information, followed by Twitter and other Microblogging platforms (16%), then Instagram, Pinterest and other Photosharing platforms (10.8%).
Digital has the highest incremental spend with a growing rate +13.6%, as it represented more than 90% of the total incremental media spend, and it is expected to contribute to $20.1 billion spend increase in 2017. This indicator offset by declines in Print media (Magazines & Newspapers).
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