Digital Has Contributed With the Highest Share in Advertising Spend, 2016

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Digital Has Contributed With the Highest Share in Advertising Spend in 2016 | CARAT

Digital Marketing | Global

Digital has the highest incremental spend with a growing rate +13.6%, as it represented more than 90% of the total incremental media spend, and it is expected to contribute to $20.1 billion spend increase in 2017. This indicator offset by declines in Print media (Magazines & Newspapers).

Digital has Contributed with the Highest Share in Advertising Spend in 2016 CARAT

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