87% of online shoppers in the US are more likely to call customer service to complain in case receiving a damaged package. But in terms of sharing frustrations over a damaged package with friends and/or family, three-quarters of them are very likely or likely to do so and only a few rate of them are …
People in UK and Ireland have the highest frequency of weekly e-commerce use, while people in Poland are shopping most frequently on a daily basis. The countries with lowest weekly purchase are Finland, Latvia, Bulgaria, Denmark and Estonia. They show good levels of engagement from consumers with regard to the other purchase frequencies.
The majority of North American B2C marketers are not sure about the total budget they spent on content marketing, while 25% of B2C marketers spend from 1% up to 99% of their organization’s total marketing budget on content marketing. Only 2% of marketers don’t spend on content marketing.
About three-quarters of consumers believe that in-stores provide the best customer services, followed by the web with a rate of 38% then emails with a rate of 31%. Social media ranked late _at the fifth place_ with only 24%.
44% of Indian marketers determined that email marketing was the digital marketing channel that offered the best ROI for each 1 rupee invested in 2016. This was followed closely by Facebook with a rate of 36%, then LinkedIn with a rate of 11%.
Several Google initiatives in the last year have helped Google to maintain its robust growth, including a fourth mobile text unit, Google Maps ads, PLAs on image search & the decoupling of desktop & tablet bidding. UK Google spending growth falls to reach 10% in Q1 2017. Although CPCs rose 3% in the same period, compared …
86% of the Middle Eastern Facebook users celebrate Ramadan, and Facebook usage is doubled during this holy month than other months. Most of this extra usage is happening at night especially at 3 am which is the Suhoor time that makes Ramadan nights become a shopping time.
1 in 4 Europeans internet users is purchasing products or services online at least once a week in 2016. While 3 in 5 are monthly purchases, and also 9 out of 10 Europeans shopping online at least once a year. Only 6% of Europeans shop online every day and this drop in comparison to weekly …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
