26% of Marketing Budget Is Spent on B2C Content Marketing, 2017

Digital Marketing Statistics & Metrics

An Average of 26% of Marketing Budget Is Spent on B2C Content Marketing, 2017 | CMI & Marketing Profs

Digital Marketing | North America

The majority of North American B2C marketers are not sure about the total budget they spent on content marketing, while 25% of B2C marketers spend from 1% up to 99% of their organization’s total marketing budget on content marketing. Only 2% of marketers don’t spend on content marketing.

An Average of 26% of Marketing Budget is Spent on B2C Content Marketing 2017 Content Marketing Institute & Marketing

                    A Graph Shows The Percentage of The Total Marketing Budget Spent on B2C Content Marketing.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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