In 2017, about 65% of American adults are using social media. There are some concerns among adults about how technology and social media may cause stress, and affect overall health and well-being. So, the indicator shows that almost half of millennials are worried about social media effects on their physical and mental health. Gen Xers …
Globally, media advertising revenues grew by +5.7% in 2016, to reach $493 billion. The biggest contributors to growth were the US, China, Australia, and the UK. As a result of the 2016’s cyclical events (US elections, UEFA Football tournament, Olympic Games, Copa America) ad sales boosted despite lower than expected ratings. It worth to be …
86% of North American B2C marketers are already using content marketing in contrast to 14% don’t use content marketing. Only 40% of marketers whose organizations using content marketing also have clarity on content marketing success, and there is a percentage of 26% doesn’t have information about how successful or unsuccessful their content marketing is.
Africa and the Middle East have the highest percentage of online purchases that consumers made outside their own region with a rate of 50%, followed by Latin America (44%), then Eastern Europe and Russia (43%). North American and European consumers made the fewest international purchases – with 14% and 15% respectively – of their total …
Facebook is the most popular social media platform in the Arab world region with about 156 million users by early 2017. 34% of them hold more than one Facebook account. This gets a logical rate when it comes to closed social media accounts. Facebook ranks the top with a rate of 22.4%, followed by Twitter …
Marketers use many different channels in order to attract and convert customers at each of these different stages. While certain channels may work best for certain customers, the important thing for marketers to remember is that they should try to extend their reach to as many different customers as possible. This includes running campaigns across multiple channels and …
A survey of 2000 consumers shows that people are far more likely to treat online stores as their showroom researching online and then buying in-store. The degree of activity ranges from 15% of consumers always browse online before buying in-store, and 26% do so most of the times to 10% never did it before.
A global survey asked nearly 25,000 online shoppers, prefer not to buy the differentiated goods online. Their reasons among the mentioned products: accessories (Jewelry & watches), Clothes (Clothing, shoes or leather goods), Cosmetics (Cosmetics or fragrances) were: “I need to see & touch the product before buying” was the higher reason rate, especially in the …
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